A logo is shown spelling out "Gear Up" with the exclamation mark looking like an arrow pointing up. Below it is a drawing of an axe, game controller, keyboard, and D20. Below that it says "Marketing & PR Services".

Boutique, inclusive marketing solutions for independent developers. Quality focused and results driven.

And so it begins...

Work With Us

We've been on all sides of the media landcape, from journalists and media personalities to influencers and creators to public relations and marketing specialists. Across over a decade in the video game industry we've seen the best and worst marketing, and are especially attuned to what will make an impact on someone's inbox.As leaders and experienced consultants, let us guide and collaborate with you on the best timing to start your campaign(s), who to reach out to, and how to get your project in front of as many eyes as possible.

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MEDIA STRATEGY

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PRESS RELEASES

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INFLUENCER MARKETING

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EVENTS

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COACHING & CONSULTING

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Josh Silverman

CEO & Accounts Manager

  • A combined 10 years of experience marketing 25+ titles.

  • Embedded marketing direction, agency cooperation, and creator marketing experience.

  • Extensive history in the indie and AAA games market, with focus on RPG, Strategy, City Builder, and Cozy genres.

Work with Us

Reach out and let us know how we can collaborate with you!For press/media/influencers, please use this form.

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Press/Media/Influencer Sign-up

Are you a member of the press/media, an influencer, or a creator? Join our mailing list to get curated, exclusive announcements from us and our clients!By signing up, you give us permission to reach out whenever we have interesting news or review opportunties.

If there's anything you'd like us to know about what your produce, please let us know above. The more info you provide, like preferred genres, if you handle news/previews/reviews, or other information helps us make sure we only send you relevant pitches.

As a company, we use our years of experience and advanced skillset to get indies the best results. Gear Up! doesn't use AI or other shortcuts in any capacity.

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Press Releases

You've spent time building out your world, figuring out how every piece fits together. The shape of your project is known, but how do you best describe it to media and influencers?We'll work with you to put your best foot forward, crafting press releases that will sell media on the world you're building.

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Media Strategy

What are the best outlets to reach out to? Who should we contact? When should we begin our review outreach?These are the most common questions many developers ask, and we can answer them and more. Our most common service: we'll work with you on planning out all of your media beats and then curate outreach lists to maximize your project's marketing potential.

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Events

What events should we be attending to promote our project?Let us handle that! We'll keep you up-to-date on upcoming industry and adjacent events to exhibit at. What's more, we'll handle submission, finding/creating panel opportunities, manning your booth, and drawing in attendees passing by. We can also assist with booking your travel and accomodations, and if budget allows we can connect you to partners specializing in booth design.

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Influencer Marketing

Having a creator play your game can be the sales boost you've been looking for, but where to begin?With the constantly evolving world of streaming and content creation, there's always new faces to meet and work with. We'll help you find the right creators to play your game, both for free and paid opportunities, maximizing your possible return on investment (ROI).

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Coaching & Consulting

Want to handle marketing in-house, but you're not sure where to begin? Or maybe you nailed a major interview opportunity, but lack experience talking about your game/company?We can help with that! Drop us a message and let's talk about our affordable consulting services, where we get you on the right track to market your game efficiently.

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